Whatsapp business accounts have a number of features for businesses of any size. Whatsapp business builds a smooth relationship with your customers. Especially WhatsApp business is very important for e-commerce business. Approximately 175 million people send messages daily on WhatsApp business. In January 2018 WhatsApp business was launched. If you have a WhatsApp business account then it is very important for you to know the advantages of a WhatsApp business account.
Whatsapp business is popular in almost 100 countries. Mostly local or small business owners use WhatsApp business to connect with their customers. Big business owners use WhatsApp API instead of WhatsApp business. In this article, I will tell you about the advantages of a WhatsApp business account.
How are WhatsApp business apps and SMS different?
Did you know that Whatsapp has overtaken SMS messaging for its speed, cost, and ability to connect with people? Whatsapp business and SMS function similarly but a few points are different:
- People can send and receive SMS messages on only mobile phones. They can not send or receive SMS messages on any other device. But if you are using WhatsApp business then you can access your Whatsapp business account on any other device with a strong internet connection. You can send or receive messages on any device including other mobile phones, tablets, or desktops.
- If you are using a WhatsApp business account then you can chat with every people in the world free of cost. Just a strong internet connection is important. But if you send SMS to those people who are living outside of the country then you will be charged for each SMS that you will send. So it means that sending SMS messages is not free.
- Whatsapp business is very helpful for business owners to connect with their customers but SMS messages can not perform well in this case.
- With the WhatsApp business account, you can send images, videos, audio files, documents, and so on. But with SMS messaging you can send only text messages. You can not send audio, videos, documents, and so on.
Important features that WhatsApp business provide you:
Now check some important features that WhatsApp business provides you:
- Business profile
- Automatic greeting message
- Contact labels
- Message statistics
- Quick replies
- Automatic away message
- Catalog
- Interactive business message
- Facebook shop integration
- List messages and reply buttons
- Whatsapp payments
- Whatsapp business directory
Advantages of a WhatsApp business account:
Now check the advantages of a WhatsApp business account:
Already the most popular messaging app:
Did you know that Whatsapp is the market leader in instant messaging apps because 2 billion people are using WhatsApp in the whole world? Whatsapp business is very popular because it is completely free. You do not need to pay money for using WhatsApp. It is a great app for keeping in touch with friends and family members abroad. Only a mobile phone number is required to register in the app and then you can use this app for a lifetime free of cost.
Reach people anywhere and anytime:
Whatsapp Business is a real-time communication channel for everyone. Instead of checking email inboxes people can check WhatsApp messages this is easy. It is a great app for marketers. Many people prefer WhatsApp businesses for marketing. Even people are making their courses on WhatsApp marketing. It means that WhatsApp marketing is also now becoming very important like email marketing. So WhatsApp marketing is a part of digital marketing.
Secure and trustworthy app:
All the Whatsapp business chats are encrypted so due to this fact people enjoy using WhatsApp business. It is a secure app for sending private messages, passwords, and so on. So from a business point of view, it is a great app in terms of security.
Automatic response to customers:
If you are using WhatsApp business then you can automatically respond to your customers. This will improve your support process and decrease your workload. You can very easily set quick replies to faqs.
Global reach:
You can communicate with any people in the world using a WhatsApp business account. Almost WhatsApp business is available in 100 countries and it has 2 billion users so you can easily approach a global audience. In this way, it is very easy for you to market your business. So these are the top 5 best advantages of a WhatsApp business account.
Limitation of WhatsApp business account:
No doubt that the WhatsApp business is very helpful but it has also some drawbacks and limitations. One limitation is that the WhatsApp business account can only be connected with only one phone number and smartphone. This is an app for only local and small businesses.
If your business is big then WhatsApp business is not for you. Big companies always use WhatsApp API instead of using WhatsApp business. Another drawback is that if you want to connect with someone without showing your personal phone number then this is not possible in the WhatsApp business.
When you will connect with someone in the WhatsApp business app your phone number will show to them. You can not hide your personal phone number. So these are some drawbacks and limitations of the WhatsApp business.
Types of industries using WhatsApp business:
Here are some industries that are using WhatsApp business:
- Ecommerce
- Retail
- Finance
- Health services
- Nonprofits and fundraiser
- Travel and hospitality
- Government
- Real estate
- Entertainments and media
How to open a WhatsApp business account?
The following step-by-step guide will help you to open a WhatsApp business account easily.
(Step:1) download WhatsApp business
First of all, download the app from the play store or app store and accept all terms and conditions.
(step:2) enter your business number
Now enter your phone number and verify your number with six digits OTP. The phone number that you use for business purposes is important to enter. In WhatsApp business not enter your personal number.
(step:3) create a business profile:
Now after this enter the name of your business and the nature of your business. You can also add descriptions about your business this will help your customers to realize your business easily. If you are using WhatsApp business API then you can also add time zone, currency, payments, and so on.
(step:4) allow access to contacts:
Now allow WhatsApp business to access your contacts. You can also allow the Whatsapp business app to access your photos, videos, and other data. You can also allow the WhatsApp business app to access your location.
(step:5) start chatting and explore tools:
Now you are all done. Start chatting with your contacts and others and explore WhatsApp business tools.
So these are advantages of a Whatsapp business account. If you found this article helpful for you then please share this article with your friends also. Thanks for reading.
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